Saturday 24 November 2012

Looking Into the Work of Spike Jonze

 Spike Jonze is a famous music video director who has directed numerous video by artists like Jay-Z, Weezer, The Notorious B.I.G and Ludacris. All these videos have a  crazy element to them, which relates to our video. 
The first video I analysed was Otis by Jay-Z and Kayne West. This video doesn't have a comical effect but Jay-Z and Kayne West destroy a car to make it suit them, this is what Jonze does to music videos. He gives the artist something simple and lets them edit it to their liking, and this is an occurrence in most of his videos. The similarity between their video and ours is Jay-Z is wearing a flat peak cap and raps directly to the camera.
Jay-Z makes gestures with his hands like Eminem and other rappers while rapping to the camera, and we mirrored that in our video.
 The second video, I am analysing is The Sky's The Limit by Notorious B.I.G. In this video the Notorious B.I.G is played by a kid and so are all his staff and bodyguards, which is comical considering all the kids are trying to rap but it just ends up being comical. The similarity between this video and every video I've seen by a rap artist the rapper always raps to the camera.
The Notorious B.I.G is seen rapping in his bed which is what we did in the beginning of our music video.
At the end of this video the Notorious B.I.G ends up on stage and this is common in a lot of rap videos, but not particularly in Spike Jonze's videos.
The final video I am analysing  is Get Back by Ludacris. This video is only filmed in two locations in a mens bathroom and on the the street. A lot of Jonze's videos take place on the street and they either have a comical effect or have a crazy effect to them.
This video uses a mirror effect which is what we did in two different moments when Harry smears shaving cream all over his face and when I'm lip syncing to a mirror with a camera facing it.
Ludacris wears a comically large arm over his own arm and this is  obviously a costume that Jonze has recommended because it is funny this is what makes this video extremely funny.



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