Relationship between 'Bonkers' and the 'Digipak'

The relationship between our digipak and the cover for 'Bonkers' is not imminently clear. The cover for 'Bonkers' just has Dizzee Rascal covered in red with an unusual font for both the title of the song and the artist. Ours on the other hand has a cartoon version of me and Harry with a more of a graffiti style font. This can be related to various other grime artists in the industry like Chris Brown.