Question 4: How did you use media technologies in the construction and research, planning and evaluation stages?

Question 3: What have you learned from your audience feedback?

Question 2: How effective is the combination of your main product and ancillary tasks?

Question 1: In what ways does your media product, develop or challenge forms and conventions of real media products?

Evaluation of Media Production

Final Digipak Plan

This is our updated version of the digipak. The main corrections we have made for this is changing the colour of the font from black to white to make it stand out. We also changed the background on the inside   cover of the digipak to link it to our music advert.

Final Magazine Advert

The music magazine advert received strong and positive reviews, especially by the impact of the Looney Tunes background. The cartoon pictures of Harry and I create the impression of the genre because rap and grime generally have forms of the main artist. However Dizzee Rascal has a alternative  style to other artists with a varied version of himself. 
The information along the bottom of the poster is typical of every advertisement in the music industry. The 'Dirtee Stank Recordings' and 'SBTV' are both related to the rap industry. 'Dirtee Stank Recordings' are the record label which Dizzee Rascal created in 2003, while SBTV (SmokeyBarzTV) is a company which focus on grime and British hip hop music in London. The website at the bottom of the poster has been shown in various posters in every industry of the media, so it makes it relevant to include it in ours.

Digipak Task First Design

                                   

These are our first set of digipak and magazine adverts that were marked and graded. Our mindset for the digipak was to have it so it can relate to our advert while simultaneously relating it to the Dizzee Racscal 'Bonkers' cover.  The cartoon style of Harry and I makes the cover seem humorous and create an effect of comedy, Dizzee Rascal has a alternative style to other rap and grime artists with a varied version of himself.

The additional songs on the back of the album (bottom right) makes it seem like a Dizzee Rascal album cover because he has extra songs on all of his singles and his albums. 

Relationship between 'Bonkers' and the 'Digipak'

The relationship between our digipak and the cover for 'Bonkers' is not imminently clear. The cover for 'Bonkers' just has Dizzee Rascal covered in red with an unusual font for both the title of the song and the artist. Ours on the other hand has a cartoon version of me and Harry with a more of a graffiti style font. This can be related to various other grime artists in the industry like Chris Brown.

    

Second Magazine Advert

We decided to go for a more simplistic design with a red background so it relates to the Dizzee Rascal album cover. This made the cartoon figures stand out more than the graffiti background. The bottom information is stereotypical of music magazine advertisements.The change from graffiti writing to a different font which like the cartoon figures stand out from the background. The font however is no as clear as we wanted it to be and we have decided to modify it for our future music advert.

Initial Digipak Plan

The was our first initial digipak plan. This was simplistic and we didn't consider the back or the middle of the digipak, but the front of the digipak worked well. The cartoon figures on the front worked really well and complimented the background in a comical way. The font and size of the writing is really good, but the colour of writing doesn't work well with the background or work well with the cartoon figures.

First Magazine Advert

This is our first initial design for our music advert. The positives about this advertisement are the images of me and Harry is very strong, and stands out with the background. The background and the graffiti writing are very typical of urban street music, but despite this it doesn't mix well. The top of the building conflicts with the colour of the graffiti font. Notwithstanding this the institutional details are very accurate, using examples of real life companies. The release date also stands out which gives it the impression of a professional music advert. In addition the cartoon image of Harry and I seems stretched, but that can be fixed relatively easily with not to much trouble. In addition it doesn't link that well to our album cover.

Digipak Original Inspiration

JME's album cover is a  conventional album cover, which is very similar to the style that Dizzee Rascal uses. JME and Dizzee Rascal are the main pioneers of grime in the United Kingdom, and their album covers represent that. Blam! and Bonkers both have comparisons in colour and style.





Sean Paul's album She Doesn't Mind is comparable to Bonkers because it is based on a song and not just a whole and complete album. The background of both She Doesn't Mind and Bonkers is red and use bold writing for the name of the artist and the title of the song. We plan to incorporate this into our own album cover.

The Fort Minor The Rising Tied album cover is very different to the Dizzee Rascal Tongue n' Cheek. Unlike the stereotypical hip hop and grime album covers there is no picture of the artist and instead has a variety of cartoon images. The cartoon pictures makes it look unique but the graffiti style writing is often used in different album covers.

The Black Eyed Peas have used a cartoon elephant surrounded by the four main stars of The Black Eyed Peas. This has a similar feel to Bonkers because the bold font is like the title and the main artist. Despite the colour of the background is different to Bonkers the ideology is the same.

Dizzee Rascal's album Tongue n' Cheek has the qualities we are looking for, for our album cover. The amusing bold cartoon font makes the album seem funny, just like we are trying to do for our music video. The way that Dizzee Rascal is in the album represents a stereotypical hip hop and grime album, due to the fact that the majority of hip hop and grime album covers have the main artist.

Magazine Advert Original Inspiration

The picture on the left is highlighting American rapper DMX, this has DMX as the main feature. He is the only person in the cover with all the writing and text around him promoting him more than anything else. This is the only magazine advert I found which doesn't have a picture of the artist and is an album cover. This shows just how unique and powerful Jay-Z is and how he doesn't follow the rules. In my opinion I think it is important to have the artist as the main feature because in our video the artist is always rapping to the camera, or is the main feature in the shot.

Wretch 32 and Chris Brown have similar styles for their adverts, both with the text that shows the top songs and the release date. The colours that they are wearing stand out from the background, espeically the Chris Brown advertisement. The writing represents their own unique style of music, Chris Brown's style is different because it is not as fast as Wretch 32's. His writing is formal (similar to his clothing) while Wretch 32's text is more like graffiti with street clothing. We will probably go will something similar to Wretch 32 because he can link to Dizzee Rascal in an abstract way.

Kayne West is one of the most popular artists in the US and his adverts have to promote him successfully, while Zion I is not as known. The Kayne West advert (like Wretch 32 and Chris Brown) has the text around an image of him, this again is what we are aiming for. Zion I has two artists in the advert like we do, but their genre of music is more reggae and less hip hop/grime. Yet the advert is clearly layed out with people who star in the album and the release date in bold. We will incorporate  a mixture of Zion I and Kayne West, because they both have strong features.

Responsibilities for Ancillary Tasks

Name	Ancillary Task
Jared	Magazine Advert
Harry	Digipak

Selecting the Ancillary Tasks

Ancillary Task	Select Two
Magazine  Advert	✓
Digipak	✓
Webpage

Ancillary Task Plannning